Building Franchise Success Through People
Our approach centers on the individuals who make franchise opportunities work. Meet the experts who've been refining franchise development strategies across Canadian markets since 2019.
The Person Behind the Strategy
Every successful franchise relationship starts with understanding. Fletcher brings fifteen years of business development experience to help franchise seekers navigate their options with confidence.
Fletcher Donovan
Senior Franchise Development Strategist
Fletcher started his career in corporate finance before transitioning to franchise consulting in 2018. He's particularly interested in how regional market conditions affect franchise viability — something he learned firsthand when helping a client avoid a restaurant concept that looked great on paper but struggled in smaller Ontario communities.
His background includes working with over 200 franchise candidates, from first-time entrepreneurs to experienced business owners looking to diversify their portfolios. Fletcher earned his Certified Franchise Executive designation in 2022.
Market Analysis & Territory Assessment
Fletcher evaluates demographic data, competition density, and economic indicators to help clients understand which franchise opportunities align with their target markets. His territory assessments have helped clients identify profitable locations while avoiding oversaturated areas.
Financial Modeling & Investment Planning
He creates detailed financial projections that account for startup costs, ongoing royalties, and market-specific variables. Fletcher's models include sensitivity analysis to show how different scenarios might affect profitability over time.
Franchise Relationship Dynamics
Understanding the franchisor-franchisee relationship is crucial for long-term success. Fletcher helps clients evaluate franchise systems based on training quality, ongoing support structures, and communication patterns between corporate teams and existing franchisees.
Education-First Approach
We believe informed decisions lead to better outcomes. That's why our process focuses on education rather than quick sales. Clients spend time understanding franchise disclosure documents, analyzing market conditions, and evaluating their own readiness before making commitments.
200+
Franchise Evaluations Completed
85%
Client Satisfaction Rate
6
Years of Franchise Consulting
12
Industry Sectors Analyzed